"Adding cryptocurrency as a reward for Caddle users was an easy decision for us, following the results of our recent consumer survey. We are looking forward to making a contribution to the DigitalBits community and supporting the growth of this blockchain ecosystem." - Ransom Hawley
Caddle, a rewards-based app that helps brands connect and engage with consumers while rewarding consumers for their engagement, feedback and purchases, has joined the DigitalBits Partner Ecosystem to incorporate DigitalBits blockchain with its rewards platform.
The Innovate Niagara client and the Generator at one portfolio company launched a survey in January 2018 designed to assess the public’s opinion on consumer rewards. Two thirds of the 10,000 respondents indicated they would like brands to expand customer loyalty programs by integrating cryptocurrencies as a reward for purchases. Caddle listened.
In response to this Caddle-driven survey, Caddle will soon reward consumers with DigitalBits (also known as XDB) via DigitalBits blockchain, in addition to earning cash rewards.
“We’re excited to leverage the DigitalBits blockchain and provide our customers with a next-generation rewards platform,” said Caddle’s CEO, Ransom Hawley. “Adding cryptocurrency as a reward for Caddle users was an easy decision for us, following the results of our recent consumer survey. We are looking forward to making a contribution to the DigitalBits community and supporting the growth of this blockchain ecosystem.”
DigitalBits went live in March 2018 and has been steadily growing its partner ecosystem ever since, allowing companies to take advantage of blockchain technology and revolutionize consumer rewards programs.
“We’re delighted to have Caddle join the DigitalBits Partner Ecosystem and harness the power of blockchain technology,” said Al Burgio, Founder & CEO, The DigitalBits Foundation, and Innovate Niagara board member. “By Caddle integrating its platform with the DigitalBits blockchain, we will be sure to see exponential growth of the number of user accounts on this decentralized network.”